Bill Wichert

The business landscape for building service contractors is evolving rapidly, and the key to future success lies within adapting to new marketing trends. Here are six emerging marketing trends building service contractors should be adopting to stand out in an increasingly digital and competitive market.

Staying on top of trends in the cleaning and janitorial industry can be difficult. Things are always changing and evolving, but to be successful in your business, you need to adapt and stay in the know. Joining a cleaning association could be your answer. Not only will it help you elevate and improve your cleaning business, but you’ll also make connections and learn trends that could change the course of your business for the better.

Nearly every industry is experiencing staffing shortages, due both to COVID-19 pandemic and other reasons. The janitorial and cleaning industry is no different. When you’re short on staff, it’s hard to manage the team and even harder to get the work done and please your customers.

One of the issues we see quite often in our research is the problem that growing companies have when using technology. We see this problem looking something like a football.

One of the most difficult things to do when growing a business is getting new customers. You may have the best service and best team, but if no one buys your product/service then you don't have a business.

Running a janitorial company is hard work. Trying to manage workers, tasks, and customers while maintaining a consistent service level is difficult. With all the competition in the world, you need to find ways to make your service better than the next firm.

When we talk to companies, we hear a common question: How do we grow our business? This is a complex question and requires addressing a number of critical issues.

Building a strong company requires a number of pieces. One of the cornerstones is a team of motivated employees. If your team is engaged and motivated, they will provide better support to your customers and create a more desirable environment for new employees.

One of the most important concepts for a successful business is to be proactive. In most areas of the business, you should not wait for issues to happen, but predict and address them before they happen.

There are tens of thousands of building and facility services companies in the US. They exist in every part of the country and every size of organization. Unfortunately, many don't survive.

Many of the most used technology services and devices have something at their core that differentiates them from their competition. Sometimes it is a cool feature, but most of the time, it is that they are easy to use.

Like many people, I want to work and partner with people I can trust. That trust is built on a shared understanding and and expectation of honest business dealings. In truth, honesty is easy when everything is going well and there are no challenges. The difficulty is being honest when it could make you look bad or could hurt you.

Many people feel that having a work order management system will solve their problems simply by having the system in place. This is not true. Just like any other software, work order management software is a tool. If you do not know how to use it or how to make it work for you, it will not solve your issues.

Your social network in your connection to the world and without deeper bonds and rich connections, it will be more difficult to grow your business. Spend time to cultivate your social network and your connections will be there when you need them.

We discuss a number of strategies for lead generation that can be used for commercial cleaning companies that will not only find potential customers but locate customers that will be more inclined to have a conversation about a new relationship with your organization.

Email marketing is a great first step into a different scale and style of marketing using digital services. Let's talk about how you can use it to grow your company.

The transition from a small company to a larger one can be a very difficult time. Here are some helpful tips for minimizing mistakes while making a strong transition to a larger company.

It's not just about how many customers you've got or the number of sales you can make, it's about maintaining your business by satisfying your customers and your staff.

Great companies look beyond customer service and build support structures that drive enhanced customer satisfaction.

Technology can make the difference between success and failure. For every company to be successful, they need technology to support their employees and customers.

The importance of work order management for facility services businesses cannot be overstated. If you want your business to grow and to thrive, consider what it means to incorporate work order management into your business strategy.